How Sustainable Cooling Packaging Is Transforming the Food Industry

E-commerce for chilled products is booming. Consumers order fresh salmon alternatives, frozen meals or BARF dog food directly to their home – and they expect quality and sustainability. Traditional solutions like Styrofoam are increasingly seen as outdated: bulky, plastic-heavy, hard to dispose of. This is where the shift begins.

Modern cooling packaging must deliver equal or better insulation performance, while reducing resource consumption, waste and emissions. Sustainable materials are no longer a nice-to-have – they are a market advantage.

1. E-Food: Freshness Delivered Without Styrofoam

Cold-chain shipping for groceries is demanding. Products must stay fresh for many hours, even over long distances. SUPASO enables this with paper-based insulation, replacing EPS boxes with materials that can go into the regular paper recycling stream.

Example from the field:
Revo Foods ships plant-based seafood alternatives that must arrive chilled and in perfect condition. With paper-based insulation, packaging volume decreased, disposal became simple, and the customer experience improved. No plastic foam, no waste guilt, just a clean recycling step.

Benefits for food brands:

– high insulation performance without plastic
– reduced shipping volume and lower logistics costs
– simple end-of-life handling for customers
– sustainability becomes part of the brand story

The result: freshness, performance, trust.

2. Pet Nutrition: Reliable Cold Chain Meets Resource Efficiency

Pet food brands face similar challenges – especially with raw and BARF products. Temperature stability matters, but so tut transparency and disposal. Companies like Yourpowerfoods prove that cooling and sustainability work hand in hand.

With paper-based cooling solutions:

– EPS disposal problems disappear
– storage and transport volume decrease
– packaging can be recycled easily

Customers value convenience, and sustainable packaging strengthens loyalty. What used to be waste becomes a positive brand touchpoint.

3. Pharma & Temperature-Sensitive Goods

Pharmaceutical products require stable cooling windows – failure is not an option. Today, paper-based insulation can reach performance ranges suitable for 24–48 hour cold shipping when combined with correct pre-cooling and PCM/Ice configuration.

Unlike multi-layer plastics, paper systems are easier to integrate into recycling streams and regulatory frameworks. With the right design, sustainability and compliance reinforce each other rather than compete.

A blueprint for the future of cold logistics: safe, scalable, recyclable.

Why Sustainable Cooling Wins

The shift is driven by clear advantages:

– circular instead of linear material use
– CO₂ reductions through renewable raw materials
– compatible with existing recycling infrastructure
– improved unboxing experience
– strong brand differentiation

Sustainability is no performance downgrade – it’s an upgrade. Early adopters save costs, strengthen brand value and prepare for upcoming regulations.

SUPASO in the B2B Cooling Sector

SUPASO develops paper-based insulation solutions for companies that want to move away from Styrofoam without sacrificing cooling performance. Through real-world testing, logistics support and project experience, SUPASO enables smooth transitions to circular cooling systems.

For food, pet food, pharma and beyond.

Sustainable cooling packaging is more than a material change. It reshapes logistics, customer experience and brand perception. Revo Foods and Yourpowerfoods show what modern cold-chain packaging can look like. SUPASO supports this transformation as a strategic partner for plastic-free cooling: scientifically grounded, high-performing and ready to scale.